CallCopy Blog

The VoiceCon show in Orlando was a hotbed of telecommunications all-stars.  All of the major telecom vendors were represented, many of them in large scale, multi-story trade show displays.  We spent a significant amount of time speaking with the folks from ShoreTel, who have been earning a very respectable place in the market.  I had the pleasure of speaking with John Combs, a fellow blogger and Chairman & CEO of ShoreTel, as well as a number of others I met when CallCopy was tested and certified ShoreTel compliant.

Avaya had a sizable display right at the entrance to the demo hall, and they were flanked by Cisco and Mitel.  NEC and Nortel were also nestled toward the front of the room while Siemens, Interactive Intelligence (I3), and Ericsson were more dispersed through the floor.  I was somewhat surprised at how toned-down Aspect’s booth was compared to the other industry titans.

I have to admit that Motorola’s booth talent – a magician – was a good staffing choice for their booth.  He did an excellent job of getting a crowd to sit down for a performance that mixed a little magic, a little humor, and a little product pitching.  I liked the magic best.

ShoreTel’s booth also had a talented speaker, but they had a much stronger focus on their product.  They had a live phone system set up and invited audience members to take it for a test drive.  Honestly, there is no better way to really showcase a product’s intuitive design and ease of use than to have someone who has never used the application before navigate it like a pro in front of a crowd!   This is a strategy we have used many times in our cc: Discover demos, letting people search for recorded phone calls, replay screen capture sessions, and build quality monitoring forms.

Overall, it was a great experience…and that was only the demo floor!